Now coaching busy parents & professionals 35+ · Next custom builds open this weekNow coaching parents & professionals 35+
Your body isn't broken.
Your schedule isn't the problem.
Your program is.
You're doing everything right and your body is doing nothing with it. That's not a willpower problem. It's an order problem. Here is the system that fixes it, and the version of you your kids actually get to play with.
It's Saturday morning and you're already on the bench
Your 7-year-old runs in. "Can we go to the park?" And you feel that weight in your chest. You want to go. But you know what happens when you get there.
Five minutes in, you're gassed. Sitting on the bench. Making excuses while they play without you.
Maybe you're the dad who used to wrestle on the living room floor and now finds reasons not to. Or the mom who stopped booking family photos because you hate how you look in every single one. Same bench. Different reason for sitting on it.
You wake up tired before the day starts. By 2pm you're running on fumes with six hours of parenting still ahead. Your kid asks what's for dinner and you snap over nothing. And you think, who am I, this isn't who I wanted to be.
Your kids want you. Right now. In five years they stop asking. You don't get those years back.
You don't keep failing the diet. The diet keeps failing you.
Let me guess what you've tried. Cut calories. Joined a gym. Intermittent fasting. Keto. YouTube workouts. Week one you're motivated. Week two the cracks form. Week three you crash and quit. Same cycle, different month. And every time, you blame yourself.
Every one of those plans demanded more. More restriction. More cardio. More suffering. "No pain, no gain." "Earn your food." But you're already running on empty. Sleep deficit. Recovery deficit. Energy deficit. Each plan stacked more restriction on top of that. And when you crashed, you told yourself you didn't want it enough.
This might be exactly what you're doing right now. And honestly, why wouldn't you? It's the only thing anyone ever told you to do.
That's the lie. The plan was built to fail in the body you have right now. Of course it failed.
Stop stacking deficits. Start building capacity.
You're already running on empty. Sleep deficit, recovery deficit, energy deficit. Pile a hard diet on top and fat loss slows to a crawl, you lose muscle alongside the fat, and the restriction becomes impossible to keep up. A fighter never cuts from a depleted body. Neither do you.
The old way you've been sold
- Slash calories, add cardio, suffer more
- One long diet until you crash and quit
- The scale rules everything
- "Earn your food," run on empty
- Blame yourself when it stops working
The FitFight way
- Fuel first, find your real numbers
- Cycle deficit and maintenance, never one long cut
- Inches and strength tell the truth
- Build capacity, then lean out from strength
- A system that fits your real, busy life
The 3-Phase Rebuild
The same order of operations I use on fighters, on myself, and on every busy parent I coach. You lift at least 3 days a week the entire 16 weeks. The only thing that changes between phases is the food.
Fuel
Strength training 3 days a week, 5 to 8 reps, plus conditioning. You eat at real maintenance, no cutting yet, while we find your true numbers. Energy comes back. Sleep gets deeper. The 2pm crash starts to fade. This phase is what makes the result permanent instead of another 6-week crash.
Forge
Same training, same 3 sessions a week. Now food comes down to about 20% below maintenance. You drop fat while you add muscle. More muscle means more capacity, and more food you get to eat. This is where you start feeling like yourself again.
Fire
Same training again. Food drops to 25 to 30% below maintenance, and now you're cutting from a strong, well-fed body that responds instead of fighting you. Then straight back to maintenance before the next block. You cycle deficit and maintenance. You never run one long diet.
Fuel. Forge. Fire. In that order. Always.
This is coaching, not a course
A complete, custom system built around your life, your schedule, and the food you already love. Here is exactly what's inside, straight from the app.
I've been the 212-pound parent avoiding mirrors
I'm Brett Clarke. I built Warrior Sports from nothing in 2001 and turned it into a 1,300 square metre facility. I competed at World Championships and won 4 years straight. I've coached for 25 years and seen every body type, every excuse, every success story.
Then April 2025, I had hernia surgery. Recovery dragged on. I couldn't train. I watched myself hit 212 pounds. So I ran the exact system I'm about to give you. 12 weeks later, at 43 years old, I was 190. 22 pounds gone, with the same schedule pressure you've got. I just ran the phases in the right order.
My wife Geri runs it too. She's a hospital theatre manager. 12 to 16 hour shifts, two kids, a 4am alarm. She trains at 5am three days a week, eats food she actually likes, and hasn't crashed in 18 months. If the system fits her chaos, it fits yours.
I've been the exhausted parent staring at the clock at 2pm thinking "I have six more hours of this." This system is built for that life, not for someone with three free hours a day.
Busy. Real jobs. Real families. Just like you.
Men and women, 38 to 68. Parents, business owners, shift workers. Every one of them did it inside a full life.
A few of the busy parents and professionals who ran the phases in order.
In their words
He trained before the kids woke up. Three days strength, two days Muaythai. In his own words, the best he's felt in a long time.
He never missed a workout and tracked every meal. He was already working hard, so effort was never the issue. Same effort, done in the right order. He finished the 16 weeks, liked what he saw, and ran a second block straight after it.
We added food back, restructured her sleep, and pulled training intensity down for the first 4 weeks so her body could recover. Her words at week 12: "I eat so much but still lose, so I don't feel deprived."
The scale barely moved, about 8 pounds. But look at what came off her body. This is exactly why we measure with a tape, not just the number on the scale. The scale was only ever one incomplete piece of the story.
Already had a training base but zero structure. We fixed the structure and the nutrition, no crash diet. His words: "Some days were hard, but all in all a great experience. I learned a lot and feel amazing."
Life is never going to calm down.
The plan has to work inside the chaos.
Two clocks are running
Clock one · your body
Every month you wait, you lose more muscle, your hormones drift further, and recovery gets harder. This is the clock you can turn back, starting today.
Clock two · your kids
Every week they get older. The window to be the parent who plays, who wrestles, who shows up, is closing. This is the clock you don't get back.
You can choose what the next 6 months look like. Starting today.
The 16-Week Transformation
- Custom training in the Everfit app, Muaythai or standard cardio
- Video demos on every exercise, with sets and reps set for you
- Progressive overload built in, 3 strength sessions a week at 5 to 8 reps
- Personalised macros with adjustments every 2 weeks
- Meal plans + recipe library, built around food you love
- Direct coaching access + bi-weekly Loom video feedback
- Weekly accountability check-ins, photos, measurements
- Private community + group coaching calls
- Warrior Mindset course
- Welcome package: custom PDF, onboarding video, setup guidance
The Show Up and See Results Guarantee
Complete 80% of your workouts. Track your food 6 days a week. Submit every check-in.
Do that, and if by week 16 you haven't hit at least one of these:
- 10 pounds gone on the scale
- 2 inches off your waist
- Measurable strength gains in your training log
- A visible body composition change in your before-and-after photos
I keep coaching you free, for up to 8 more weeks, until you do. No starting over. No refund games. I stay in your corner until you get the result you came for.
In 25 years, I've never had a client show up consistently and walk away with nothing. That's not a pitch. That's what happens when the system fits the life.
Who this is for
This is for you if
- You're done blaming your schedule
- You'll commit to the 80% rule
- You're sick of being the exhausted version on the sidelines
- You're ready to be the parent your kids remember
This is not for you if
- You want results without showing up
- You need someone to want it for you
- You're looking for a 6-week quick fix
- You're not willing to track your food
Questions parents ask first
I barely have time. How much does this take?
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Three strength sessions a week, 45 to 60 minutes each, plus short conditioning. Built around your schedule and your equipment, even if that's a window between school runs at home. The whole point is a plan that works inside a busy life, not one that needs you to find more time you don't have.
Do I have to do Muaythai?
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No. You choose Muaythai conditioning or standard cardio. Strength is the foundation either way, and the cardio is the addition on top of it.
Will I have to give up the food I love?
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No starvation, no banned foods. You get personalised macros and a recipe library built so the food fits your life. Protein sits at 0.8 to 1 g per pound of body weight a day, split over 3 or more meals, because that's what keeps you full and holds your muscle while you lose fat. The meal plans are a blueprint you swap from, not a cage.
I'm in perimenopause or my hormones have been working against me for years. Will this work?
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Yes. The three phases exist specifically because the standard cut-and-restrict approach fails a depleted body. Christelle was 57 in full menopause and lost 11 pounds and 4 inches off her waist in 12 weeks. It was built around that reality from day one.
What happens after I pay?
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Immediate Everfit access with your onboarding forms and videos. Your welcome pack lands within 24 hours. Your full custom program is built and loaded within 2 to 3 days, based on your onboarding forms. That's the work, not a delay.
What if it doesn't work?
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Show up the way the guarantee asks and if you haven't hit a single one of the four markers by week 16, I keep coaching you free for up to 8 more weeks until you do. No starting over, no refund games. I stay in your corner until you get there.
I'm not sure I'm ready. Can I talk to someone first?
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Yes. Book a free 15-minute call. We'll make sure it's the right fit before you commit a cent.
Go be the parent they remember
Not Monday. Not after the holidays. Not when things calm down, because things don't calm down. The chaos is permanent. The window isn't.